I help brands stop blending in and start scaling through data-backed storytelling and high-performance demand generation.

Melissa Cook | 10+ years in digital marketing

Based in Leesburg, Virginia, available everywhere.

You're looking for a Digital Marketer. I'm looking for the right fit.

You’re tired of "best guess" marketing that doesn't move the needle.


You have great products but your Customer Acquisition Cost (CAC) is a nightmare.


You want a strategy that combines creative vibes with cold, hard data.


I’m Melissa Cook. I don’t just "post content", I build scalable ad frameworks and full-funnel strategies that turn clicks into customers.

get started today

What If You Just Found The Perfect Candidate?

Now imagine this

10+ years of high-growth experience navigating the complex landscapes of Cybersecurity, Tech, and Healthcare.

Armed with an M.S. in Data Marketing Communications to turn complex analytics into high-ROI strategies.

Delivered a 15% measurable lift in marketing-sourced sales pipeline through targeted SEO and SEM.

Slashed Customer Acquisition Costs from $1,000 to under $200 while scaling lead quality.

I Know How It Feels To Struggle With Scaling A Digital Strategy

Blending In = Being Ignored

You’ve seen the "best-guess" marketing plans that look pretty but don't perform. You're watching competitors with half your product quality dominate the market because they’ve mastered the algorithm. Meanwhile, you’re stuck looking at dashboards that don't tell a clear story, wondering when your ad spend will finally translate into a scalable pipeline.

Here’s the brutal truth: In today’s high-stakes tech landscape, "good enough" marketing isn't enough to survive. If you don't have a strategy that balances creative storytelling with cold, hard data, your brand is practically invisible.

Melissa Cook | Digital Marketer with 10+ years experience

Introducing

I know the pressure of managing high-stakes marketing budgets while needing to prove ROI to stakeholders. With over 10 years of experience across cybersecurity, tech, and healthcare, I specialize in removing the "guesswork" from digital strategy. I bridge the gap between creative storytelling and analytical precision, ensuring your brand doesn't just look good, but actually performs. Whether it's slashing Customer Acquisition Costs or delivering a lift in marketing-sourced pipeline, I provide the data-backed confidence you need to scale. I don't just manage campaigns; I build scalable frameworks that turn digital presence into a predictable engine for demand.

I’m Ready to Stand Out

A Little Peak at my qualifications

Digital Marketing Manager | Expel

As the owner of SEO/SEM strategy and web projects for this high-growth cybersecurity brand, I delivered a 15% lift in marketing-sourced sales pipeline. I utilized data dashboards to optimize ad placements, significantly reducing Cost-Per-Lead (CPL) through precision performance tracking.

Digital Marketing Manager | HackerOne

I led paid advertising efforts across Google and LinkedIn for the world’s most trusted hacking platform, building scalable ad frameworks and reporting dashboards. By integrating AI tools for enhanced targeting, I successfully reduced Customer Acquisition Cost (CAC) from $1k to under $200 while accelerating MQL-to-SQL conversions by 20%.

Digital Marketing Manager | Lark Health

I spearheaded user acquisition efforts through SEO, paid media, and affiliate programs for a platform handling sensitive health data. Leading a cross-functional team, I managed content marketing and organic search strategy to scale inbound traffic through rigorous A/B testing and analytics.

Digital Marketing Specialist | Expel

In the early high-growth stages of Expel, I managed email automation, social campaigns, and website updates to maintain brand momentum. I developed multi-channel reports that saved the team hours each month, providing the insights necessary to optimize ongoing marketing strategies.

Website: Wordpress, Drupal, showit

MarTech: Hubspot, Marketo, Salesforce

Analytics: Google analytics, Looker Data Studio, SEMRush

Paid: Google ads, LinkedIn, Meta Suite, Twitter (X), Reddit

Tech Stack

B.S. In Strategic communications |
West Virginia University

M.S. in data marketing communications |
West virginia University

Education

I’m Ready to Stand Out

Experience? I'm So Glad You Asked!

take a peek

Overspending on keywords?

Solutions

I lead paid advertising across Google and LinkedIn, optimizing every stage of the funnel. I’ve successfully slashed CAC from $1k to under $200 while accelerating lead conversions by over 20%.

Create robust, data-backed reporting dashboards that provide total visibility into spend efficiency and campaign ROI.
Leverage advanced AI tools to sharpen campaign testing, targeting, and creative decision-making for maximum impact.
Bridge the gap between marketing and sales by optimizing the funnel to drive high-quality leads that actually convert.

Demand Gen and Growth

Solutions

From cybersecurity to healthcare tech, I execute omnichannel campaigns that drive retention and expansion. Delivered a 15% lift in marketing-sourced pipeline for high-growth brands like Expel.

Strategize and launch segmented email, paid search, social, and webinar campaigns for acquisition and retention.
Drive measurable increases in sales pipeline through targeted, full-funnel marketing strategies.
Collaborate with sales and creative teams to accelerate MQL-to-SQL conversion by over 20%.

Data-Driven Storytelling

Solutions

I build custom reporting dashboards to ensure every marketing dollar is working as hard as possible. Greater visibility into spend efficiency and measurable ROI across all platforms.

Build scalable frameworks to measure ROI and campaign performance with total transparency.
Utilize advanced tools to ensure every marketing dollar is working efficiently across all platforms
Integrate AI tools to sharpen campaign testing, targeting, and creative strategy.

SEO and Content Strategy

Solutions

Scaling organic traffic through rigorous A/B testing, SEM, and persona-driven messaging. Boosted high-value landing page conversions and scaled engagement for brands like Lark Health.

Partner with creative and operations teams to deliver cohesive content that boosts landing page conversions.
Manage organic search strategy and content marketing to drive high-value engagement for complex tech brands.
Execute rigorous A/B testing and channel analytics to continuously improve site performance.

YOU WANT A MARKETER WHO PLAYS SMALL

YOU DON'T CARE ABOUT PIPELINE ROI

YOU ONLY WANT ORGANIC VANITY METRICS

YOU PREFER GUESSWORK OVER DATA

I'm not the marketer for you if...

YOU VALUE B2B TECH & CYBER EXPERTISE

YOU WANT SCALABLE GROWTH SYSTEMS

YOU NEED TO SLASH ACQUISITION COSTS

YOU WANT DATA-DRIVEN PERFORMANCE

I'm the marketer for you if...

10+ Year Data-Driven Digital Marketing Manager.

I’ve spent over a decade navigating the high-stakes intersection of creative storytelling and analytical precision. My expertise lies in architecting full-funnel demand generation and paid advertising strategies for industry leaders in cybersecurity, tech, and healthcare. Whether I’m leading global digital efforts for a remote giant like HackerOne or scaling inbound lead volume for my own consulting clients, my mission is singular: replace marketing guesswork with data-backed frameworks that deliver measurable business outcomes.
+4

I hold an M.S. in Data Marketing Communications and a B.S. in Strategic Communications from West Virginia University.

let's do it

Your brand's next growth spurt starts here.

Yes, I’m ready!

are you ready // are you ready // are you ready // are you ready //

are you ready // are you ready // are you ready // are you ready //

have more questions? Shoot me an          email and I will get right back to you